Dreaming of customizing your indoor furniture? Selecting, perhaps, the exact arm style that fits your taste? Or maybe swapping out the fabric or leather to fit your exact style?

Now, with Watson’s custom furniture program, you can create your own indoor furniture — including sofas, sectionals and dining sets — right here in Cincinnati. Choose your own color, size, fabric or wood and more, all for zero customization fees.

“You’ll end up with handcrafted, one-of-a-kind pieces made in the U.S. or Canada to your exact specifications,” says VP of Indoor Purchasing Crystal Hensley. “No one else will have anything else that looks exactly like it.”

Looking for design help and inspiration? They’ll even do a personalized virtual consultation or send a design consultant to your house — again, with zero fees — to help you bring your dream space to life.

The indoor department is part of the all-new Watson’s.

Watson’s outgrew its flagship showroom in Evendale and began a complete remodel of the existing space and construction on an addition in early 2017.

It has now doubled to more than 100,000 square feet — the size of an entire city block in Manhattan.

You can shop for indoor furniture — all at the lowest price in the U.S.A, guaranteed — pause for a break at the complimentary coffee bar, and then finish planning your dream space by personalizing it with one-of-a-kind accessories, like end tables, lamps and rugs.

“We really feel like this is the furniture shopping experience of the future,” says CEO Erik Mueller.

It’s all part of the familiar Watson’s mission, Mueller adds. “We help you escape the chaos and stress of everyday life and create a space to relax with your family for life’s best moments."

Watson’s flagship store is located at 2721 E. Sharon Road, Cincinnati, OH 45241. Book a free design consultation at www.watsons.com/design