EDM Council, President: Aligning Data and Business Objectives

EDM Council, President: Aligning Data and Business Objectives

John Bottega, President at EDM Council, together with Eric Mader, Principal Consultant at AHEAD, discusses how to ensure organizational alignment across all areas. Bottega advises focusing on culture and having an awareness of the best practices in managing data as an asset. People have to take accountability and responsibility in aligning business interdependency within an organization.

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