Cultivating a new crop of decision scientists

Transforming company culture is no small or short task. Typically, workers who feel they can constructively contribute to change are less likely to push against it and more willing to play an active role in fuelling successful rollouts. However, to ensure the longevity of budding pro-data attitudes and practices, this positivity also needs to be consistently reinforced.

Again, there is significant room for GenAI to assist here by empowering users to incrementally integrate data use into everyday workflows. As well as fielding requests, increasingly sophisticated solutions now boast features that help unlock greater efficiencies by enabling users to perform basic analysis independently; including inputting varied data and generating summaries of top-level insight.

In addition to saving crucial time for CDOs, equipping cross-company users with the ability to generate basic reports will remove barriers to ongoing data activation, allowing them to obtain and apply relevant information, as part of business as usual.

Marketing teams, for instance, can efficiently access and analyze data without having any specialist coding experience, saving valuable time and enabling them to prioritize high-level strategic tasks.

Adding further depth to these capabilities, the next generation of data assistants is tapping GenAI smarts to offer agile transformation possibilities. Allowing individuals to define precisely how datasets are formatted in line with their unique needs and creating bespoke code to order.

Many of the user-friendly solutions also provide play-by-play implementation walkthroughs, making it much easier for users to quickly get the custom data they require and start using it, building their proficiency and positivity over time.

Moreover, reduced time to insight and broader data activation will ultimately lead to greater efficiency across organizations. As well as preventing valuable data expertise from being tied up with manual data wrangling and coordinating transformations, streamlined data processes will pave the way for smarter insight-backed decision-making as standard.

In addition, the ability to get relevant insights delivered in the right format will also give individuals more freedom and time to experiment. In turn, this puts less pressure on the need to move on instantly if activities are not immediately producing the expected results.

For CDOs, this means the end result will not only be the completion of their mission to facilitate data-enhanced working but also elevated productivity and innovation that illustrates their tangible worth to CEOs, CIOs, and CFOs. This bolstering will win them critical support for future data and analytics initiatives.

CDOs are seeing their horizons expand from acting as “Chief Data Caretakers” to wielding influence and control over how information is used within their companies. However, validating their senior status is going to call for an enhanced ability to exercise control and realize visions of data-augmented culture.

Alongside taking the lead on raising team-wide data maturity by honing core skills, it will be critical to secure support from the entire workforce by enabling all employees to experience tangible proof of the value data brings. In this, GenAI is set to offer a key starting point.

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