Raja Rajamannar, Chief Marketing and Communications Officer and President, Healthcare at MasterCard along with Anthony Breen, CEO at Synergistic discuss the role of data-driven marketing in the past decades.

Also, Raja shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption in his book Quantum Marketing, which you can check here -https://www.amazon.com/Quantum-Marketing-Mastering-Tomorrows-Consumers/dp/1400223954/ref=sr_1_1?dchild=1&keywords=raja+rajamannar&qid=1611696751&sr=8-1