Farmers Insurance, Head of Data Governance: Role of Data in Product Management

(USA and Canada) Mark Marshalek, Head of Data Governance at Farmers Insurance together with Chris Knerr, Chief Digital Officer at Syniti expounds on the special role of data in product management. Marshalek emphasizes how fundamental data is in the insurance industry. He is also focused on the assessment and evaluation of creating data as a global asset that can be used by anybody across the enterprise.