Gartner Research Board, Vice President: Data Monetization

(USA and Canada) Mario Faria, Vice President at Gartner Research Board together with Robert Lutton, Vice President at Sandhill Consultants talk about data monetization. Faria explains it is not only about selling something to produce revenue. Data monetization is establishing a way to prove a financial benefit for an organization. It can either be reducing costs or lowering risks, as long as there is a financial gain on the company’s end.