(Europe) Michele Valentini, Consultant, Trainer, Development at FIT Strategy, and David Boone, Associate Publisher at CDO Magazine, discuss the key measures in achieving successful data strategy. Michele highlighted that data strategy can be achieved by aligning the business strategy through a clear and shared vision, effective communication lines, and by measuring its impact. The FIT Strategy aims to bridge the cultural, systemic, and operational gap in the approach to data and information management.