Prachi Priya Joins Team One as Chief Data Officer

Prachi Priya Joins Team One as Chief Data Officer

(USA and Canada) Prachi Priya was appointed as Team One’s first Chief Data Officer. She joins Team One, Publicis Groupe’s fully integrated media, digital, and communications agency for premium brands, to manage a team of data scientists and analysts across all offices. In her new role, Priya will oversee the agency’s media, CRM, digital, social analytics, and business outcomes teams, while also helping clients better manage their first-party data, navigating ongoing changes in data governance and privacy matters.

Priya was previously with Wunderman Thompson for almost 5years, leading data practice across three offices in California, as VP, Data and Analytics. She has also worked with Market Strategy and Analytics at Lifetime Fitness (now Life Time, Inc.) and UnitedHealthcare. As an Advisory Board Member at I-COM global and a member of the private network of women leaders, Chief, Priya is also a frequent speaker at industry events alongside fellow and future data leaders.

As one of the few creative agencies in the United States with a fully integrated model, Team One has increasingly put data at the center of its business over the last few years by investing in talent and building out its in-house capabilities. Priya’s hire further solidifies the agency’s commitment to a full-service, data-driven offering, from media, public relations, digital and social to creative, design, CRM, and events.

“As we looked for the right person to fill this role, it was important for us to hire a data leader with both agency and client-side experience, someone that aligned with our core values of collaboration, optimism, and being results-driven. Prachi is the perfect match. She brings more than 18 years of forward-thinking, inclusive leadership, agile data innovation, and data-driven intelligence to Team One, as well as a demonstrated commitment to developing people, differentiating business strategies and sustaining customer growth,” said Julie Michael, Team One CEO. “Now, she has two objectives in front of her: ensure our clients keep data at the center of their business transformation models and inspire our teams and work through data intelligence and insights.”

“Data is the single biggest differentiator for how companies innovate, serve their customers and gain insight into their markets. Today, the strategic use of data is ‘mission critical’ for businesses, especially with the accelerated rate of digital transformation in our industry,” commented Priya. “Team One has such a strong creative pedigree and legacy of success, the chance to build on that is truly thrilling. I am honored to be a part of Team One and help drive continued success and growth for our clients.”

ABOUT TEAM ONE

Team One is Publicis Groupe’s fully integrated media, digital, and communications agency dedicated to helping premium brands thrive in the modern media landscape. With 450 employees, Team One has six North American offices, including its Los Angeles headquarters, Dallas, New York, Chicago, Atlanta, and Boise. Team One clients include Lexus and the Lexus Dealer Association, The Ritz-Carlton Hotel Company, W Hotels, Expedia, Marriott International, Ste. Michelle Wine Estates, Harman International, Make-a-Wish, Hewlett Packard Enterprise, HP Inc., Sparklight, and Cathay Pacific. Visit TeamOne-USA.com.

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