Mike Bregman Joins Havas Media Group as Chief Data Officer

Mike Bregman Joins Havas Media Group as Chief Data Officer

(USA and Canada) Mike Bregman Joins Havas Media Group as Chief Data Officer for North America executive leadership team and will be based in New York.

He has 20 years of experience leading data and analytics teams in addition to his recent role within Accenture’s Applied Intelligence unit as Global Managing Director leading customer, marketing and sales analytics. Bregman’s career centered on building proprietary AI-driven personalization and next best experience engines, bespoke consumer-360 and attribution modeling platforms, and various real-time cross-channel reporting, planning and media optimization systems. Prior to Accenture, Bregman also held senior roles at Dentsu, MediaCom, SymphonyIRI, Kantar Retail, and uSell.com.

“Mike is an exciting new addition to our team. He has spent his career building AI-driven, consumer platforms from the ground-up, across a multitude of categories and industries,” Peter Mears, Global CEO at Havas Media Group, said in a statement. “His experience will further strengthen our data integration across the Mx System, delivering on our brand promise of creating more meaningful media experiences for consumers.”

Bregman remarks on his appointment: “The Havas Media Group Data team is well positioned to evolve and scale to meet the ever-growing needs of our clients. HMG’s proprietary media optimization, attribution, reporting and audience planning tools are actively delivering real, meaningful value.  I look forward to enhancing our specialization in advanced analytics, providing powerful insights to fuel growth for our clients and sharpening our meaningful media brand promise.”

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