(Australia) A new Chief Customer Experience and Data Officer at Rip Curl, an Australian surfing company, has been found in Michael Scott. Previously heading up Branding and Marketing management at McDonald's UK, Nike, Virgin Australia, MYER, and Sweat, Michael's new position at Rip Curl is a substantial move for his corporate career. With Rip Curl reporting an increase in popularity for surfing due to stipulations stemming from COVID, Michael believes that, in his new role, he can smooth out and streamline the purchasing process for the company's customers. To accomplish this goal, Michael will be attempting to efficiently gather and implement data from all over the company. With Michael Scott's long career and surplus of built-up relationships with athletic companies and teams, he should be a big boost to Rip Curl and all that their hoping to accomplish in the coming years.