Horn will use data and technology to drive TBWA's creative product and client business growth as the agency group expands its purview from communications partner to business partner, moving beyond advertising into brand orchestration and experience design. He'll be in charge of expanding the company's data services and products, as well as supporting the company's DisruptionX approach, which applies disruption to the entire brand experience. As TBWA's global data leader, Horn will collaborate with Omnicom's internal data providers and partner agencies, such as Annalect, Omnicom Media Group, Omnicom Precision Marketing Group, and Sparks & Honey.
“TBWA’s focus on culture and creativity creates amazing opportunities for data to humanize and respect consumers as well as the talent which powers leading brands,” added Horn. “Now is the moment for agencies to embrace a broader role for ethical and inclusive data in driving creative and business outcomes.”
TBWA is The Disruption® Company: the cultural engine for 21st-century business. Named one of the World's Most Innovative Companies by Fast Company for the past three years, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. Follow us on Twitter, LinkedIn and Instagram, and like us on Facebook. TBWA is part of Omnicom Group.