Mark Albert Joins Ogilvy Australia as Chief Data and Analytics Officer

(Australia) Ogilvy Australia has appointed Mark Albert as their new Chief Data and Analytics Officer.

Albert will manage data work across Ogilvy ANZ Network’s advertising, experience, PR, and health sectors. He will apply his professional experiences in consulting, data-driven marketing, CRM, and loyalty programs, advancing data and analytics solutions to boost brand experiences, maximize performance and expand business growth.

Albert started as a data planner at Ogilvy One in London. In 2002, he became the founding partner and COO of Australia’s leading data and analytics agency, Torque Data, where he worked with many of Australia’s leading brands as a strategic consultant, solving data, digital, and marketing challenges.

Following the 2015 acquisition of Torque Data by Virgin Australia’s Velocity Frequent Flyer Loyalty Program, Albert became head of data consult at Velocity where he managed the strategic use of Velocity’s membership data for Virgin Australia, Velocity, and its many loyalty program partners.

Sally Kissane, CEO at Ogilvy Australia says, “We couldn’t be happier to welcome Mark back into the Ogilvy family after many years. There are very few people in Australia that have Mark’s depth of experience and capability, and we are excited to merge his knowledge with our creative work. Mark has a wonderful way of de-mystifying the world of data and making sense of what’s important for brand and business growth. We are incredibly fortunate to have him on board to work with our clients and teams across the Ogilvy network.”

“I am very excited to be re-joining the Ogilvy Network, and feel privileged to collaborate with such an amazing team. There is a huge opportunity for us to continue accelerating the smart application of data and analytics, and I look forward to combining my extensive data analytics experience with Ogilvy Australia’s talented creative minds to deliver exceptional work.”, conveyed Albert.