(USA and America) NBCUniversal appointed John Lee to their newly-created role of chief data officer, where he will manage a centralized data unit tasked with developing and implementing the company’s enterprise-wide consumer identity and data strategy. Lee and his team will report to President & Chief Business Officer Krishan Bhatia and develop the company’s first-party data strategy and create data-driven partnerships to support advertising, marketing, consumer experience and analytics use cases across NBCUniversal’s portfolio of industry-leading consumer businesses—from the company’s TV & streaming properties and the NBC News Group to Universal Filmed Entertainment and Universal Parks & Resorts.
“We’re thrilled to welcome John into the family, because he understands how to build a future where data plays a central role in all our products and services. John will help us set a new standard for consumer identity and data management as well as deliver on our promise of creating a unified platform that drives our business and our partners’ businesses forward, while giving our audiences the best experiences on the screen, in our parks and at the movies.”
-Krishan Bhatia, President & Chief Business Officer, NBCUniversal Advertising & Partnerships
“John Lee is joining NBCUniversal at a critical time both for NBCUniversal, and the industry at large. Leaders across the media and technology landscape have a unique opportunity to reimagine the role of data and identity in day-to-day business operations, and to create a simple, interoperable future that yields impact for partners and improves the consumer experience, all while upholding the privacy standards and trust the world demands. We’re thrilled to work with John and his team to do just that.”
-Chris Crayner, Chief Digital Officer, Universal Parks & Resorts
“The next era of media and advertising will be defined by data and identity, and I am thrilled to join the team at NBCUniversal to build this future for our partners, the industry, and consumers. From theme parks to movie studios, digital and streaming to linear, NBCUniversal is poised to deliver a unified consumer identity vision that meets the needs and expectations of both consumers and marketers while maintaining the trusted relationships the company has built, creating new ways to generate revenue and scale investments with privacy in mind.”
-John Lee, Chief Data Officer, NBCUniversal Advertising & Partnerships
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.