(USA and Canada) Maria Villar, Head of Enterprise Data Strategy & Transformation at SAP, together with Mark Johnson, Regional VP at Fusion Alliance and Editorial Board Chair at CDO Magazine, talks about data monetization. For Villar, data monetization is an expression of the value of managing data towards business outcomes. Fundamentally, it is focusing on business outcome-based decisions that consider cost avoidance, operational efficiency, employee productivity, or any other business activity where a dollar value can be measured.