Mastercard, Chief Marketing & Communications Officer and President, Healthcare: Role of Data in the Marketing Industry

(USA and Canada) Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare at Mastercard, together with Anthony Breem, CEO at Synergistic, talks about how marketing has changed over the years. With the advent of data discovery as a powerful tool for marketing, precise targeting has been able to optimize campaigns and measure the credibility of investment return. For Rajamannar, in the modern-day, marketing without data is simply not going to work. (Part 1 of 2)