(USA and Canada) Dawson Smith, Sr. Director of Data Monetization Practice at LeapYear together with David Boone discuss CDO roles and their importance. In every organization, CDOs are vital to monetization, and uncovering new revenue streams which can help change the company’s future. In almost all cases, CDOs are the ones driving and coordinating all the efforts across teams to ensure that the higher management is comfortable with the operationalization of data monetization.