(USA and Canada) Kishore Agasthi, Global CDO and Chief Data and Analytics Officer at Data 2 Outcome, and Robert Lutton, Vice President at Sandhill Consultants, discuss why business leaders should focus on business priorities and outcomes to be successful in the industry. Kishore outlined the steps that data leaders must follow in planning and developing strategies, and how these strategies can be aligned to achieve business outcomes. He also emphasized the potential pitfalls that data leaders must avoid in setting up data and analytics programs.