(USA and Canada) Jude Schramm, Chief Information Officer at 5/3 Bank and Guy Peri, Chief Data and Analytics Officer at Procter & Gamble, together with Anthony Deighton, Chief Product Officer at Tamr explain their organizational roles and responsibilities. Peri shares how data plays a major role in obtaining consumers and customers. Likewise, data in the banking industry has been used to create value both for the personal needs and solutions of their clients.