General Motors, Chief Data and Analytics Officer: Priorities of a Data Analytics Leader

(USA and Canada) Iwao Fusillo, Chief Data and Analytics Officer at General Motors together with Tom Pohlmann, Chief Marketing Officer at AHEAD talk about data and analytics as the main priorities of General Motors (GM). Fusillo describes how enterprise–wide analytics and top tier data science capabilities is applied to GM’s data strategy and governance. He discussed further how the link on marrying data and business strategy is implemented at GM.