Chief Data & Analytics Officer, Saatchi & Saatchi: Data, Analytics, and Mathematical Insights to Create a Pleasant Consumer Experience

(US & Canada) Baz Khuti, President US at Modak, discusses with Das Dasgupta, Chief Data & Analytics Officer at Saatchi & Saatchi, the challenge of data scientists, engineers, and data professionals to work together to optimize resources without breaching a single identity constraint.

That includes safeguarding individual sovereignty and data privacy while also leveraging metadata for improved insights, personalization, and digital identity.