(USA and Canada) Carrie White, VP, Technology, Information & Philanthropic Strategy at the University of Cincinnati Foundation, together with Ben DeBow, CEO at Fortified Data, describes how COVID-19 impacted their data initiatives. According to White, COVID-19 accelerated the digital transformation of their workforce by requiring her team to develop new ways of connecting with donors using technology. Because of the pandemic, The University of Cincinnati Foundation embraced a new technical roadmap for driving fundraising results.