Ally Financial, Head of Omnichannel Technology: Digital Transformation Challenges

(USA and Canada) Mahi Sethuraman, Head of Omnichannel Technology at Ally Financial, together with Tim Brooks, Managing Director at WWT, shares her difficulties with digital transformation. For Sethuraman, the most difficult aspects of digital transformation are securing approval of the executive board and finding individuals to manage the implementation of new strategies. Maintaining and building sustainable innovation requires multiyear investment and commitment to measuring the value created from new strategies.