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(USA and Canada) Deba Sahoo, SVP, Head of Product for Customer Journeys at Fidelity Investments, together with Robert Lutton, Vice President at Sandhill Consultants, discuss Deba's role in simplifying, digitizing, and transforming the customer journeys by reengineering and application of tec…

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(Asia) Mikitaka Hayashi, Chief Technical Leader / Information Leader at JGC Corp., and David Boone, Associate Publisher at CDO Magazine, talk about how data can be utilized to improve processes and make innovations in the construction business. Mikitaka emphasized that innovations could be a…

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(US and Canada) Todd James, Senior Vice President of Intelligent Automation at Fidelity Investments along with Savio Rodrigues, Vice President of Strategic Clients at Trianz discuss how Todd built the global data and analytics organization for Fidelity’s Workplace Investing and Health Care b…

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(Latin America) Adrian Quilis, Senior Director of Business Intelligence at Mercado Libre along with Rajesh Padmanabhan, Senior Account Manager at Lingaro talk about Mercado Libre being the largest online commerce in Latin America, which has an impressive array of services and large volume of…

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(US and Canada) Cathy Marsh, Second Vice President – Operations & Shared Services at Ohio National together with Jon Adams, President of SALIX Data discuss digital transformation at Ohio National. Cathy shares how her current role aid the organization to innovate and the innovation that …

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Too often, marketers carry out activities and then wonder whether they were worth it. Channel specific metrics are great at measuring tactics but fall short in shedding light on the entire picture. Agency leaders, for years, we have been preaching the need for cross channel measurement, at a…