The Ohio State University, Chief Analytics Officer – Office of Advancement: Value of Market Research in Business Intelligence

(USA and Canada) Molly Schmied, Chief Analytics Officer – Office of Advancement at The Ohio State University along with Nagendra Sherman, Director of Customer Success at Wavicle Data Solutions shares her career journey and how she became interested in customer analytics. Schmied is excited to incorporate behavioral analytics, digital analytics, and the structure needed to support it. She is looking forward to adding value by blending market research with big data.