Guy Peri, Chief Data and Analytics Officer at Procter & Gamble together with Jude Schramm, Chief Information Officer at Fifth Third Bank and Anthony Deighton, Chief Product Officer at Tamr talks about the challenges in handling data assets. Guy Peri discuss the 5 key areas of constructive disruption while Jude Schramm talks about the value of data privacy and security in their organization. They also discuss the benefit of data to create a better customer experience and how cloud and machine learning can be a catalyst for change.