MasterCard, Chief Marketing & Communications Officer and President, Healthcare: Shaping the Culture of Marketing

(USA and Canada) Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare at MasterCard, together with Anthony Breem, CEO at Synergistic, discuss setting standards in handling consumer data in marketing. They also talk about Data Security and Privacy and AI, and how critical these key elements are in today's data-driven marketing. (Part 2 of 2)