Grupo Financiero Banorte, Chief Analytics Officer: Business Analytics Management

(USA and Latin America) Dr. Jose Murillo, Chief Analytics Officer at Grupo Financiero Banorte together with Robert Lutton, Vice President at Sandhill Consultants explains the outline for establishing and maintaining business analytics units. In a nutshell, it all revolves around creating a value proposition for customers, stakeholders, and employees by deepening business relationships. These eventually result in achieving more enterprise benefits for the organization.