Grupo Financiero Banorte, Chief Analytics Officer based in Mexico: Demonstrate Value through Sustainable Analytics Practice

Grupo Financiero Banorte, Chief Analytics Officer based in Mexico: Demonstrate Value through Sustainable Analytics Practice

(Mexico) Dr. Jose Murillo, Chief Analytics Officer at Grupo Financiero Banorte together with Robert Lutton, Vice President at Sandhill Consultants discuss some key steps in establishing and maintaining the analytics business units. They also discuss the importance of creating value with their customers through Customer Lifetime Value and the Lafferty Global Award in Credit Card Excellence that was awarded to Grupo Financiero Banorte. 

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