Eric Siegel, Ph.D., is a former Columbia University professor and machine learning expert who helps organizations bridge the gap between technical development and business deployment. He is cofounder and CEO of Gooder AI, founder of the Machine Learning Week conference series, executive editor of The Machine Learning Times, and a frequent keynote speaker. Siegel is the author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die and The AI Playbook: Mastering the Rare Art of Machine Learning Deployment. He has taught machine learning and AI at Columbia University and served as a business school professor at the University of Virginia's Darden School of Business. His work has appeared in Forbes, and he and his books have been featured in publications including The Financial Times, Fortune, Harvard Business Review, MIT Sloan Management Review, The New York Times, and The Wall Street Journal.